Sid Vohra. Born in India ๐ฎ๐ณ, drives in the UAE. Host, content creator & the voice you already know on City 1016. 80 years of automotive blood, one microphone, zero filter.
Sid Vohra is proof that you can love your roots and chase your own lane โ at full throttle.
He was born into an 80-year automotive dynasty in Delhi, India. The garage was in his blood. He even did the sensible thing: engineering, then the family business. But while the workshop slept, Sid found the microphone โ doing graveyard-shift radio from midnight to 3 AM.
In 2010 he bet it all on Dubai โ new city, one income, a baby on the way. Today he's Programming Director at City 1016, co-host of the Breakfast Show, and a car content creator with a 289K-strong audience who come for the cars and stay for the conversation.
He's the guy who makes Gulf car culture feel like a chat with a friend โ no script, no filter, just real talk.
Supercar reviews, EV showdowns, rally coverage and Dubai's craziest car culture โ shot, scripted and delivered with real street energy.
The voice of City 1016's Breakfast Show. Live events, stage hosting and on-air presence that connects with the South Asian diaspora across the Gulf.
Long-form conversation, brand partnerships and audience-first media โ built to be remembered, shared and revisited.
An audience that actually buys. Automotive lovers, aspirational drivers and the South Asian diaspora across the UAE โ plus a massive radio reach that money can't buy.
Fully licensed for advertising in the UAE (Advertiser Permit 5605846) โ ready for brand deals, launches, events and integrated campaigns.
A taste of what Sid brings to the table โ reviews, rallies, radio and the internet. Tap through to see it live.
Sid's most recent posts โ live from his feed. Tap to play right here, or click through to Instagram. Auto-updates with every new post.
I build content brands people don't just consume โ they remember, share and come back to.
Car brands, events, radio, podcasts โ let's create something the audience actually talks about. Collabs: siid.vohra@gmail.com
Start a Collaboration โ